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To be or not to be… credible that is: a model of reputation and credibility among competing firms

Paul Herbig (Department of Mangement/Marketing, Graduate School of International Trade and Business Administration, Texas A&M International University, Texas, USA.)
John Milewicz (Department of Mangement/Marketing, Graduate School of International Trade and Business Administration, Texas A&M International University, Texas, USA.)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 1 February 1996

633

Abstract

Previous studies of corporate reputation have either confirmed its existence as an influence agent or described in general terms its effects on other attributes (quality, price, advertising, etc.). The competitive credibility model of reputation building is formulated and tested through simulation. Reports and discusses results.

Keywords

Citation

Herbig, P. and Milewicz, J. (1996), "To be or not to be… credible that is: a model of reputation and credibility among competing firms", Corporate Communications: An International Journal, Vol. 1 No. 2, pp. 19-29. https://doi.org/10.1108/eb046526

Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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