TY  - JOUR
AB  - “Which advertisement fits reality?” asked Pamela Butler, researcher into gender communication. The top ad represents selected adjectives used to describe feminine characteristics in the Bern Sex Role Inventory (BSRI), a psychometric testing instrument, while the bottom ad represents so‐called masculine personality characteristics. The ads were adapted from Butler's advertisements for “Insurance Executives” in Self‐Assertion for Women.
VL  - 12
IS  - 1
SN  - 1059-5422
DO  - 10.1108/eb046437
UR  - https://doi.org/10.1108/eb046437
AU  - Merrick Beverly G.
PY  - 2002
Y1  - 2002/01/01
TI  - THE ETHICS OF HIRING IN THE NEW WORKPLACE: MEN AND WOMEN MANAGERS FACE CHANGING STEREOTYPES DISCOVER CORRELATIVE PATTERNS FOR SUCCESS
T2  - Competitiveness Review: An International Business Journal
PB  - MCB UP Ltd
SP  - 94
EP  - 114
Y2  - 2024/04/25
ER  -