CROSS‐CULTURAL PUBLIC RELATIONS: IMPLICATIONS FOR AMERICAN AND ARAB PUBLIC RELATIONS PRACTITIONERS

Abstract

This study provides practical guidelines for public relations campaigns targeted at Arab and American audiences. The authors examine various cultural frameworks for conceptualizing differences and similarities in the Arab and American cultures. They conclude that both cultures suffer considerably from biases and stereotypes.

Citation

Kanso, A., Karim Sinno, A. and Adams, W. (2001), "CROSS‐CULTURAL PUBLIC RELATIONS: IMPLICATIONS FOR AMERICAN AND ARAB PUBLIC RELATIONS PRACTITIONERS", Competitiveness Review, Vol. 11 No. 1, pp. 65-82. https://doi.org/10.1108/eb046420