RETHINKING COMPETITIVE STRATEGIES IN THE AMERICAN TRADE‐BOOK INDUSTRY

Abstract

The American trade‐book industry offers a rather unique challenge for the application of theories and principles of competitive strategy. Despite the mergers with and acquisitions by publishing and entertainment conglomerates: (a) publishing housing (and their imprints, or divisions) continue to be small; (b) profit margins are low; (c) the synergy that was expected by the mergers into multimedia and entertainment companies has not been achieved; and, (d) the trade‐book industry continues to defy the predictions that electronic and other media will totally absorb and eclipse physical books.

Citation

Phillips, B.K. (2000), "RETHINKING COMPETITIVE STRATEGIES IN THE AMERICAN TRADE‐BOOK INDUSTRY", Competitiveness Review, Vol. 10 No. 2, pp. 65-79. https://doi.org/10.1108/eb046400