TY - JOUR AB - Time is the top priority. We now live in real time. It's no longer life in the fast lane because every lane is fast. The computer has changed the way we view time. We expect everything to occur at Pentium speed! A time lag causes stress since it is viewed as an unnecessary waste. This is not a matter of immediate gratification; rather delays—such as standing in line—are viewed as something being wrong with the system, and the company that allows it to happen is perceived as not being up to speed! (Graham, 1996, p. 4). VL - 10 IS - 2 SN - 1059-5422 DO - 10.1108/eb046395 UR - https://doi.org/10.1108/eb046395 AU - Helms Marilyn M. AU - Ettkin Lawrence P. PY - 2000 Y1 - 2000/01/01 TI - TIME‐BASED COMPETITIVENESS: A STRATEGIC PERSPECTIVE T2 - Competitiveness Review: An International Business Journal PB - MCB UP Ltd SP - 1 EP - 14 Y2 - 2024/05/03 ER -