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TIME‐BASED COMPETITIVENESS: A STRATEGIC PERSPECTIVE

Competitiveness Review

ISSN: 1059-5422

Article publication date: 1 February 2000

Abstract

Time is the top priority. We now live in real time. It's no longer life in the fast lane because every lane is fast. The computer has changed the way we view time. We expect everything to occur at Pentium speed! A time lag causes stress since it is viewed as an unnecessary waste. This is not a matter of immediate gratification; rather delays—such as standing in line—are viewed as something being wrong with the system, and the company that allows it to happen is perceived as not being up to speed! (Graham, 1996, p. 4).

Citation

Helms, M.M. and Ettkin, L.P. (2000), "TIME‐BASED COMPETITIVENESS: A STRATEGIC PERSPECTIVE", Competitiveness Review, Vol. 10 No. 2, pp. 1-14. https://doi.org/10.1108/eb046395

Publisher

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MCB UP Ltd

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