TY  - JOUR
AB  - This paper presents an in‐depth case study of a medium sized company's attempt to plan and implement a TQM program. It discusses antecedents to TQM initiation, planning issues, and challenges involved in defining and monitoring quality in such functional areas as manufacturing, sales, marketing, customer service, R&D, accounting, finance, and human resources. The focus of this paper is mainly on the humanistic aspects of planning and implementing a TQM program.
VL  - 9
IS  - 2
SN  - 1059-5422
DO  - 10.1108/eb046381
UR  - https://doi.org/10.1108/eb046381
AU  - Balakrishnan Subra
PY  - 1999
Y1  - 1999/01/01
TI  - QUALITY FOR LIFE IN THE MEDICAL EQUIPMENT INDUSTRY: A CASE STUDY
T2  - Competitiveness Review: An International Business Journal
PB  - MCB UP Ltd
SP  - 36
EP  - 48
Y2  - 2024/04/16
ER  -