TY - JOUR AB - In the fiercely competitive environment of printed circuit manufacturing, price undercutting has become the normal marketing tool. While selling prices are being influenced by the competition, much is still within the control of the supplier as long as a sound policy of product costing is adopted. A company that knows its product costs can concentrate on the most profitable product mix and avoid loss‐making activities. VL - 17 IS - 4 SN - 0305-6120 DO - 10.1108/eb046145 UR - https://doi.org/10.1108/eb046145 AU - Robinson C.G. PY - 1991 Y1 - 1991/01/01 TI - Product Costing—An Essential Element for Success in Bare Board Manufacture T2 - Circuit World PB - MCB UP Ltd SP - 27 EP - 34 Y2 - 2024/04/25 ER -