Marketing Intelligence & Planning

Abstract

In this special marketing abstracts issue of Marketing Intelligence & Planning a variety of topics of interest to the marketer are highlighted from the international selection of journals which feature on the Anbar coverage list. The value of a forum such as this is that quality material can be brought to the attention of the reader to which they would not otherwise be exposed. For example, would you normally take Datamation, Industrial Engineering, or The Ohio CPA?

Citation

(1993), "Marketing Intelligence & Planning", Marketing Intelligence & Planning, Vol. 11 No. 3, pp. 1-48. https://doi.org/10.1108/eb045784