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Marketing Intelligence & Planning

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 October 1992

732

Abstract

The Great Benchmarking Scam? Time was, in management circles, that the term “benchmarking” would induce none‐too‐disguised yawns in recognition of it “being something to do with computers or job evaluation”. Not today; those yawns have been replaced with the excited management‐blabber of a new fad. You can benchmark anything these days; I encountered recently a guide to benchmarking employee attitudes.

Citation

(1992), "Marketing Intelligence & Planning", Marketing Intelligence & Planning, Vol. 10 No. 10, pp. 1-46. https://doi.org/10.1108/eb045783

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited

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