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Marketing Intelligence & Planning

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 May 1992

Abstract

Whither Public Opinion Polls? One of the bedrocks of marketing intelligence and planning is market information and the activities of market research. There has been one considerable recent blow to the reputation of market research and the researching organizations.

Citation

(1992), "Marketing Intelligence & Planning", Marketing Intelligence & Planning, Vol. 10 No. 5, pp. 1-47. https://doi.org/10.1108/eb045782

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited