TY  - JOUR
AB  - Boxing Not so Clever In this first issue of what will be a regular review of the world's marketing literature, it is a challenge to an editor to extricate a theme from such an abundance of riches.
VL  - 10
IS  - 3
SN  - 0263-4503
DO  - 10.1108/eb045781
UR  - https://doi.org/10.1108/eb045781
PY  - 1992
Y1  - 1992/01/01
TI  - Marketing Intelligence & Planning
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 1
EP  - 47
Y2  - 2024/04/25
ER  -