Marketing Intelligence & Planning

Abstract

Boxing Not so Clever In this first issue of what will be a regular review of the world's marketing literature, it is a challenge to an editor to extricate a theme from such an abundance of riches.

Citation

(1992), "Marketing Intelligence & Planning", Marketing Intelligence & Planning, Vol. 10 No. 3, pp. 1-47. https://doi.org/10.1108/eb045781