TY  - JOUR
AB  - The needs of marketing executives for information are examined and how well these are satisfied within a management information system is considered. It is shown how a marketing system should be considered as a subject, or module, of a total Management Information System, and guidance is given for the development of such a system. Three case studies are included to highlight the main issues raised.
VL  - 6
IS  - 4
SN  - 0263-4503
DO  - 10.1108/eb045779
UR  - https://doi.org/10.1108/eb045779
AU  - Fletcher Keith
AU  - Buttery Alan
AU  - Deans Ken
PY  - 1988
Y1  - 1988/01/01
TI  - THE STRUCTURE AND CONTENT OF THE MARKETING INFORMATION SYSTEM: A GUIDE FOR MANAGEMENT
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 27
EP  - 35
Y2  - 2024/04/24
ER  -