WHAT'S NEW? OPPORTUNITIES AND STRATEGIES FOR BUSINESSES
Tansu Barker
(Department of Administration Studies, Brock University, Canada)
Martin L. Gimpl
(Department of Business Administration, Canterbury University, New Zealand)
437
Abstract
Strategy is examined, using newness of products, markets and technology as the variables. An understanding of newness with reference to the concept of continuous vs. discontinuous innovation along these three dimensions could facilitate evaluation of market and profit potential and the risk factor. Furthermore, this classification system may suggest new business opportunities by indicating gaps in the market and pointing out the critical factor(s) associated with those gaps.
Keywords
Citation
Barker, T. and Gimpl, M.L. (1988), "WHAT'S NEW? OPPORTUNITIES AND STRATEGIES FOR BUSINESSES", Marketing Intelligence & Planning, Vol. 6 No. 3, pp. 14-20. https://doi.org/10.1108/eb045772
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited