THE USE OF HOUSING TYPE AREAS IN CONSUMER SURVEYS

Abstract

The data of a recent consumer survey for the examination of the relationship between the classification characteristics of the subjects, the type of areas of their domicile and their answers to certain questions were used to reveal, following a preliminary test by the application of principal components analysis, that the results could not adequately be described by just a few factors. However, it is shown that selection of the sample with reference to the predominant type of housing in which the subjects live, can effectively enhance the representation of the results.

Citation

Bates, J.M. and Gabor, A. (1988), "THE USE OF HOUSING TYPE AREAS IN CONSUMER SURVEYS", Marketing Intelligence & Planning, Vol. 6 No. 1, pp. 21-27. https://doi.org/10.1108/eb045759