THE FINANCIAL MANAGEMENT OF QUALITY AS A STRATEGY

Abstract

The management accounting aspects of quality are focused on. The traditional approaches of production and marketing are summarised with questions, such as how these can be combined, what relationship is there between price and quality, how can the various departments concerned in the strategic management of quality be drawn together, how one can decide on a quality strategy and what would be a suitable control system, being asked. A solution to these is proffered by looking at the management of quality from a strategic viewpoint, relating the appropriateness of seven pure quality strategies to the product/market life cycle.

Citation

McCosh, A.M. and Walsh, M. (1988), "THE FINANCIAL MANAGEMENT OF QUALITY AS A STRATEGY", Marketing Intelligence & Planning, Vol. 6 No. 1, pp. 10-20. https://doi.org/10.1108/eb045758