TY  - JOUR
AB  - In recent times there has been a change of emphasis in business forecasting. The shift has been away from the technical and statistical aspects. More thought is now being given to the way in which techniques are used and the context in which they are applied. This article is the first in a series of two which deal with these issues. It describes the role of the manager in forecasting. In particular, it discusses the tasks in designing and planning a forecasting system which are the key to its success and which fall within a manager's responsibility. The second article is concerned with the link between forecasts and the decisions they support.
VL  - 4
IS  - 1
SN  - 0263-4503
DO  - 10.1108/eb045721
UR  - https://doi.org/10.1108/eb045721
AU  - Barron Michael
AU  - Targett David
PY  - 1986
Y1  - 1986/01/01
TI  - Forecasting and the Manager
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 4
EP  - 13
Y2  - 2024/04/24
ER  -