Modelling: A Non‐technical Guide to its Role in Market Research
Chris Blamires
(Managing Director, AIM Market Research Ltd, Partner, Decision Modelling Consultancy)
51
Abstract
This article seeks to present an overall framework within which the various major modelling techniques may be judged, in a non‐technical way, in contrast with the more usual isolated descriptions and discussions of individual techniques.
Citation
Blamires, C. (1985), "Modelling: A Non‐technical Guide to its Role in Market Research", Marketing Intelligence & Planning, Vol. 3 No. 2, pp. 25-42. https://doi.org/10.1108/eb045713
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited