TY  - JOUR
AB  - This article focuses on the very sweeping changes which have affected the process of strategic planning since 1974. It describes why these changes came about, what they are, why they nearly led to a rejection of the whole concept of planning, and how management is now coping with them.
VL  - 3
IS  - 1
SN  - 0263-4503
DO  - 10.1108/eb045707
UR  - https://doi.org/10.1108/eb045707
AU  - van Mesdag Martin
PY  - 1985
Y1  - 1985/01/01
TI  - Planning is Alive — and Recovering
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 14
EP  - 22
Y2  - 2024/04/25
ER  -