The Communication of Results: The Neglected Art in Market Research?
Peter Bartram
(City Research Associates)
143
Abstract
This article addresses itself to the need for the market research profession to develop greater skill in the presentation and communication of the results of market research surveys. It contains general advice and detailed guidelines to develop such skills.
Keywords
Citation
Bartram, P. (1985), "The Communication of Results: The Neglected Art in Market Research?", Marketing Intelligence & Planning, Vol. 3 No. 1, pp. 3-13. https://doi.org/10.1108/eb045706
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited