Applying Portfolio Management to Retailing: Some New Insights
Malcolm H.B. McDonald
(Cranfield School of Management, UK)
217
Abstract
The purpose of this article is to address one aspect of management (port‐folio management) that will help set the future of an organisation as well as provide an input to short‐range operational planning.
Keywords
Citation
McDonald, M.H.B. (1984), "Applying Portfolio Management to Retailing: Some New Insights", Marketing Intelligence & Planning, Vol. 2 No. 3, pp. 23-35. https://doi.org/10.1108/eb045703
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited