How Should We Initiate Effective Research?

Abstract

It is commonplace that survey research should be initiated by a properly constructed “brief”. Yet despite this, there is very little guidance in the literature as to what it should look like, how it should be written etc. We cannot expect research users to know what sort of document they should write for us, unless we provide guidance as to what we, as researchers, find helpful and conducive to effective research.

Citation

Greenhalgh, C. (1983), "How Should We Initiate Effective Research?", Marketing Intelligence & Planning, Vol. 1 No. 3, pp. 22-43. https://doi.org/10.1108/eb045689