Consumer Pre‐purchase Information Seeking: A Comparison of Methodologies
Abstract
The extent and nature of pre‐purchase information seeking behaviour is a topic of some importance in a market economy. A knowledge of it is clearly a fundamental requirement for successful marketing planning. Despite the development of a considerable research literature, our knowledge of such behaviour is still largely incomplete.
Keywords
Citation
McLelland, C. and Turner, J. (1983), "Consumer Pre‐purchase Information Seeking: A Comparison of Methodologies", Marketing Intelligence & Planning, Vol. 1 No. 1, pp. 15-27. https://doi.org/10.1108/eb045679
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited