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Consumer Pre‐purchase Information Seeking: A Comparison of Methodologies

C. McLelland (Paisley College of Technology)
J. Turner (Paisley College of Technology)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 January 1983

458

Abstract

The extent and nature of pre‐purchase information seeking behaviour is a topic of some importance in a market economy. A knowledge of it is clearly a fundamental requirement for successful marketing planning. Despite the development of a considerable research literature, our knowledge of such behaviour is still largely incomplete.

Keywords

Citation

McLelland, C. and Turner, J. (1983), "Consumer Pre‐purchase Information Seeking: A Comparison of Methodologies", Marketing Intelligence & Planning, Vol. 1 No. 1, pp. 15-27. https://doi.org/10.1108/eb045679

Publisher

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MCB UP Ltd

Copyright © 1983, MCB UP Limited

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