Newspaper Cover Prices: Management Behaviour in Conditions of Joint Supply
Harry Henry
(Industrial Professor of Marketing and Media Policy, UMCB)
184
Abstract
Newspaper publishers produce two closely‐linked products in one run—selling copies of the paper to its readers and at the same time selling space in that newspaper to advertisers. This is a case of joint supply, but it is unique inasmuch as the way one product is sold and the success in doing so, affects the very nature of the other product.
Keywords
Citation
Henry, H. (1983), "Newspaper Cover Prices: Management Behaviour in Conditions of Joint Supply", Marketing Intelligence & Planning, Vol. 1 No. 1, pp. 3-14. https://doi.org/10.1108/eb045678
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited