Although there are many companies in the computer industry which represent excellent examples of success stories, Apple Computers, Hewlett Packard, and Microsoft, were chosen because each pioneered specific areas of the computer industry. For Apple computers it was the move from large main frame computer systems to personal computers; Hewlett Packard led the industry in developing both high quality and low cost ink jet and laser printers; and Microsoft launched their multi‐billion dollar business developing software compatible with Apple and IBM computers. Getting to market first helped each one of these companies establish themselves as a leader in the industry, but as all three companies understand, today's products quickly become obsolete in this constantly changing industry.
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