Do models which can be used to predict the behaviour and performance of manufacturing companies fail when we apply them to organisations whose main product is information? If they do, how will this impact on strategy planning and investment decisions? As suggested in previous articles, companies can be likened to naturally occurring structures such as plants and animals. They have a finite life and the need for evolutionary development means that, sooner or later, these structures must be replaced by others better suited to surviving in a changed environment. Those companies which do survive beyond their natural life span usually do so in name only.
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