Multimedia — myth or reality?

Abstract

Multimedia technology has been the object of hype for a number of years now. But what is it really? Is it a viable commercial solution or simply a fringe technology with no real benefit to the average end‐user? The glossy description of multimedia is that it is the mix of sound and vision just like television — but it's more than that, because it is interactive and it has great appeal in its application as a method for companies to produce top‐notch, all‐singing, all‐dancing presentations: taking graphics, voice, music and video and manipulating them to provide three‐dimensional PC‐generated business shows. This technology is incredible but its promise has yet to be realised.

Citation

Townsend, J. (1994), "Multimedia — myth or reality?", The Electronic Library, Vol. 12 No. 4, pp. 243-249. https://doi.org/10.1108/eb045299