The Electronic Library Manager's Guide to Advertising

Abstract

In the real world one of my tasks is to scan over 800 scientific, technical and engineering journals for an in‐house technical information bulletin. Sometime last year I came across an advertisement in one of the journals for, if my memory serves me well, DIALOG, and it struck me that I seldom see such advertisements for library and information products and services in the journals I scan, which cover a number of scientific and technical areas.

Citation

(1989), "The Electronic Library Manager's Guide to Advertising", The Electronic Library, Vol. 7 No. 6, pp. 342-344. https://doi.org/10.1108/eb044918