SELECTION CRITERIA FOR PROFESSIONAL SERVICE PROVIDERS
C. Jeanne Hill
(Professor of Marketing at Middle Tennessee State University in Murfreesboro, Tennessee. She holds a Ph.D. in Marketing from the University of Alabama and a B.S. and M.A. in Psychology from Northeast Louisiana State University.)
S.J. Garner
(Associate Professor of Marketing at Eastern Kentucky University in Richmond, Kentucky.)
Michael E. Hanna
(Assistant Professor of Decision Sciences at the University of Houston‐Clear Lake.)
436
Abstract
This study examines the importance of nineteen selection criteria consumers might use in their choice of a professional service provider. Factor analysis reduced the variables to five factors—knowledge, comfort, time, social reputation, and accessibility. The results present strong implications for competitiveness of professional service providers, with knowledge and comfort items representing those most important to individuals.
Citation
Jeanne Hill, C., Garner, S.J. and Hanna, M.E. (1989), "SELECTION CRITERIA FOR PROFESSIONAL SERVICE PROVIDERS", Journal of Services Marketing, Vol. 3 No. 4, pp. 61-69. https://doi.org/10.1108/eb043366
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited