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TAKING THE MEASURE OF E‐MARKETING SUCCESS

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 2002

Abstract

Don't just cross your fingers and hope your e‐marketing initiatives are paying off, measure the payoff.

Citation

Cotter, S. (2002), "TAKING THE MEASURE OF E‐MARKETING SUCCESS", Journal of Business Strategy, Vol. 23 No. 2, pp. 30-37. https://doi.org/10.1108/eb040235

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited