TAKING THE MEASURE OF E‐MARKETING SUCCESS

Abstract

Don't just cross your fingers and hope your e‐marketing initiatives are paying off, measure the payoff.

Citation

Cotter, S. (2002), "TAKING THE MEASURE OF E‐MARKETING SUCCESS", Journal of Business Strategy, Vol. 23 No. 2, pp. 30-37. https://doi.org/10.1108/eb040235