Real‐Time Strategy: Cold Strategy, Hot Strategy

Abstract

Last year I wrote a column about the potential for new rivals from outside companies' traditional competitive sets to mount surprise attacks. My key premise was that one of the old “givens” of strategy, that “you know your industry boundaries,” was fast falling by the wayside. The new strategic rule I suggested was: There are no industry boundaries.

Citation

Oliver, R.W. (2002), "Real‐Time Strategy: Cold Strategy, Hot Strategy", Journal of Business Strategy, Vol. 23 No. 1, pp. 6-8. https://doi.org/10.1108/eb040214