TY  - JOUR
AB  - Here's a process for cherry‐picking the new product ideas that are most likely to succeed.
VL  - 22
IS  - 5
SN  - 0275-6668
DO  - 10.1108/eb040197
UR  - https://doi.org/10.1108/eb040197
AU  - Buggie Frederick D.
PY  - 2001
Y1  - 2001/01/01
TI  - THE FOUR PHASES OF INNOVATION
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 36
EP  - 42
Y2  - 2024/09/20
ER  -