THE FOUR PHASES OF INNOVATION
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Abstract
Here's a process for cherry‐picking the new product ideas that are most likely to succeed.
Citation
Buggie, F.D. (2001), "THE FOUR PHASES OF INNOVATION", Journal of Business Strategy, Vol. 22 No. 5, pp. 36-42. https://doi.org/10.1108/eb040197
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited