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THE NEXT FRONTIER

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 2001

77

Abstract

Taking a page from just‐in‐time manufacturing, many companies have found a way to create better, faster, cheaper—and infinitely more effective—marketing campaigns.

Citation

Patrick O'Halloran, J. and Wagner, T.R. (2001), "THE NEXT FRONTIER", Journal of Business Strategy, Vol. 22 No. 3, pp. 28-33. https://doi.org/10.1108/eb040169

Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited

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