E‐Business: Thinking Inside the Box

Abstract

It's late one night and you're shopping at the E‐Biz Mall (open 24/7). You come across the “Ebiz Transformation Kit” and take it off the virtual shelf. The side panel says the kit includes one magic wand, sound business models, key challenges, and strategic issues. On the front it says: “Gets your e‐business up and running in Internet time. Build new strategies in 12 easy steps!” Should you open it, or is this Pandora's box?

Citation

Ruocco, A. and Durfee, T. (2001), "E‐Business: Thinking Inside the Box", Journal of Business Strategy, Vol. 22 No. 1, pp. 10-13. https://doi.org/10.1108/eb040136