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The Last Word: Challenge

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 2000

Abstract

Seems like every business article published today contains the word “challenge.” That's one of those charged concepts. A challenge could be something fun—“I'll beat you at checkers!”—or something frightening—“Draw, you yellow‐belly!”

Citation

(2000), "The Last Word: Challenge", Journal of Business Strategy, Vol. 21 No. 5, pp. 48-48. https://doi.org/10.1108/eb040117

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited