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ONE‐TO‐ONE MARKETING DOESN'T HAVE TO BE WEB‐BASED

Joel R. Lapointe

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 2000

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142

Abstract

The Web is ballyhooed as the greatest and best source of one‐to‐one marketing, but bricks‐anti‐mortar businesses don't have to be felt behind

Citation

Lapointe, J.R. (2000), "ONE‐TO‐ONE MARKETING DOESN'T HAVE TO BE WEB‐BASED", Journal of Business Strategy, Vol. 21 No. 3, pp. 34-37. https://doi.org/10.1108/eb040089

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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