TY  - JOUR
AB  - According to Suzanne Hogan, a senior partner with brand management firm Lippincott & Margulies, the top 10 reasons brands fail are:
VL  - 21
IS  - 1
SN  - 0275-6668
DO  - 10.1108/eb040049
UR  - https://doi.org/10.1108/eb040049
PY  - 2000
Y1  - 2000/01/01
TI  - SHORT TAKES
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 3
EP  - 4
Y2  - 2024/04/20
ER  -