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SHORT TAKES

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 January 2000

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72

Abstract

According to Suzanne Hogan, a senior partner with brand management firm Lippincott & Margulies, the top 10 reasons brands fail are:

Citation

(2000), "SHORT TAKES", Journal of Business Strategy, Vol. 21 No. 1, pp. 3-4. https://doi.org/10.1108/eb040049

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited

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