SHORT TAKES
Abstract
According to Suzanne Hogan, a senior partner with brand management firm Lippincott & Margulies, the top 10 reasons brands fail are:
Citation
(2000), "SHORT TAKES", Journal of Business Strategy, Vol. 21 No. 1, pp. 3-4. https://doi.org/10.1108/eb040049
Download as .RISPublisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited
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