HAVE YOU MADE A WRONG TURN IN YOUR APPROACH TO MARKET?
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Abstract
There are many ways to gain entry into a given market, but they don't all lead to profitability.
Citation
Waggoner, R. (1999), "HAVE YOU MADE A WRONG TURN IN YOUR APPROACH TO MARKET?", Journal of Business Strategy, Vol. 20 No. 6, pp. 16-21. https://doi.org/10.1108/eb040038
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited