DIVIDE AND CONQUER

Abstract

You can collect huge masses of data about your customers, but if you don't sort it, it won't do you any good. Mapping software may be just what you need.

Citation

Baker, S. and Baker, K. (1999), "DIVIDE AND CONQUER", Journal of Business Strategy, Vol. 20 No. 5, pp. 16-21. https://doi.org/10.1108/eb040026