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LEVERAGING THE REWARDS OF STRATEGIC ALLIANCES

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1999

424

Abstract

Mergers are big news, but they're not the only news. More and more companies are entering into temporary alliances to gain competitive advantage.

Citation

Garai, G. (1999), "LEVERAGING THE REWARDS OF STRATEGIC ALLIANCES", Journal of Business Strategy, Vol. 20 No. 2, pp. 40-41. https://doi.org/10.1108/eb039994

Publisher

:

MCB UP Ltd

Copyright © 1999, MCB UP Limited

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