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What Every Business Should Learn from MICROSOFT

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 1998

1002

Abstract

A former Microsoft insider believes that Microsoft prevails not because of its ability to innovate but because of its capacity for covering all the bases.

Citation

Baker, S. (1998), "What Every Business Should Learn from MICROSOFT", Journal of Business Strategy, Vol. 19 No. 5, pp. 36-41. https://doi.org/10.1108/eb039961

Publisher

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MCB UP Ltd

Copyright © 1998, MCB UP Limited

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