TY  - JOUR
AB  - You may not believe the customer is always be right, as James Cash Penney insisted, but you can't deny that he or she pays your salary, no matter what business you're in. But what is a customer? Is a customer a consumer? A king? A headache? All of the above? None of the above? We decided to find out what people thought a customer actually was. Here's what they told us.
VL  - 19
IS  - 4
SN  - 0275-6668
DO  - 10.1108/eb039953
UR  - https://doi.org/10.1108/eb039953
PY  - 1998
Y1  - 1998/01/01
TI  - The Last Word: Customer
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 56
EP  - 56
Y2  - 2024/04/25
ER  -