Q&A

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 April 1998

Abstract

The authors of two new books advise: Throw out your five‐year plan—in an era of relentless change, long‐term planning is futile.

Citation

(1998), "Q&A", Journal of Business Strategy, Vol. 19 No. 4, pp. 44-51. https://doi.org/10.1108/eb039951

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Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

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