MINE OVER MATTER

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 April 1998

Abstract

There are obscene amounts of data in corporate coffers that could be used to reinvent marketing strategies. Data mining is one way to find the information that counts.

Citation

Baker, S. and Baker, K. (1998), "MINE OVER MATTER", Journal of Business Strategy, Vol. 19 No. 4, pp. 22-26. https://doi.org/10.1108/eb039947

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Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

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