TY  - JOUR
AB  - It's easy to say “the customer is king,” but harder to walk the talk. Here's how leading‐edge companies are dealing with customers, and the lessons they're learning from them.
VL  - 19
IS  - 4
SN  - 0275-6668
DO  - 10.1108/eb039946
UR  - https://doi.org/10.1108/eb039946
AU  - Thompson Harvey
PY  - 1998
Y1  - 1998/01/01
TI  - Marketing Strategies: WHAT DO YOUR CUSTOMERS REALLY WANT?
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 16
EP  - 21
Y2  - 2024/04/23
ER  -